Per Zennström is a fashion photographer a filmmaker exploring the intersection of photography, fashion, pop-culture, new media, technology and the space where they meet, mix and match with business...
Per Zennström has always been attracted to the facets of fashion photography: popular culture, the creation of image, the quest for new ideas, and a business that always exists in the present. Pop-culture with all it’s sometime conflicting facets plays an important role in his creative universe, be it film, design, the “business” itself, the web 2.0, new digital media and tech.
Thriving on the ephemeral and fleeting aspects of this sometimes fickle environment he tries to turn these “limitations” into opportunities. He began calling himself a photographer in 1992 when he moved to Paris. Before that, however, he had already studied at the School of Photography at Göteborg University, worked as master photographer Björn Keller’s assistant, and done freelance assistance work in New York for several years—as an assistant to Steven Meisel among others…
Per was active shooting in Paris for 13 years, with assignments for all the big clients, like Dior, Guy Laroche, Nina Ricci, and Absolut Vodka. He moved to Stockholm in 2005 but quickly continued on to the vibrant art capital Berlin in 2008.
His distinctive trademark is the chic with a somber undercurrent. He calls it “Edgy Elegant,” a precise description of photography that is both sophisticated and incisive. It’s a look that Per Zennström is aspiring to which means a good dose of classic fashion photography + a twist to give it a special edge.
“If the girls look beautiful You can do almost anything after that”
Per launched a successful blog 10horses in 2008 and is also the Publisher and Creative Director of the on-line, pop-cultural magazine 11horses which is emerging as an influential go-to destination & reference and is also sought after as a vibrant and enthusiastic speaker/teacher high-profile photo schools such as FOTOSKOLAN STHLM & Berliner Teknische Kunsthochschule.
Embracing cross-platform communication he is also a contributing editor to urban culture platforms such as MB magazine and Cool Shaker.
Recently – in 2013 – Per founded the cross-disciplinary artist collective and platform theLAB-berlin which is aiming to empower digital culture and crafting a digital mindset for companies and organizations within the luxury industries.
